A NEW MARKET FOR DIGITAL HEALTHCARE SOLUTIONS

Danish life science and medtech delegation to South Africa 24th – 27th March 2021

Join a bi-sector business delegation to South Africa in November that will showcase the strong synergy between Danish healthcare providers and cutting-edge technology companies to South African decision-makers and business partners. South Africa is in the process of rolling out digital healthcare solutions across their country.

Explore your business potential – discover business opportunities within healthcare solutions, March 24th – 27th, 2021.

Danish Chamber of CommerceAFRICA INNOVATION NETWORK®, and IT Branchen invite Nordic companies to join our healthcare and medtech business delegation to South Africa in March 2021. The purpose of the business delegation is to identify and meet relevant local healthcare business partners as well as high-level governent officials. 

Programme highlights

 

  • Informal breakfast meeting with Minister for Health and Senior Citizens, Magnus Heunicke, the Danish Ambassador to South Africa, Tobias Elling Rehfeld and the organisers at the hotel
  • Match-making events with pre-identified South African customers, distributors, procurement officials and other local partners
  • Separate B2B-meetings with South African companies for individual members of the delegation
  • Networking dinner at the hotel with the Danish and South African health minister and invited local business partners
  • Roundtable seminar with experts on reducing the cost of health care in South Africa through ICT

Pic: Minister for Health and Senior Citizens, Mr. Magnus Heunicke

The business delegation will be spearheaded by the Minister for Health and Senior Citizens in Denmark, Magnus Heunicke, who will be participating in business meetings during the visit. Healthcare Conference with also individual B2B hereafter. Full programme will be available soon.  

The healthcare and life science market in South Africa

Healthcare and life science in South Africa
South Africa’s healthcare industry is a very dynamic sector. Currently, the public sector provides health care for 80% of the population and accounts for approximately 48% of total health care spending. There is a two-tier healthcare system in South Africa with a large subsidized public sector and a small high-quality private sector. With significant funding and the best specialists going to the private sector, a major gap exists between public and private healthcare facilities in much of the country. The Government’s National Health Insurance (NHI) aims to ensure that all citizens and residents of South Africa, irrespective of socioeconomic status, have access to good-quality health services provided by both the public and private sectors, thereby reducing financial barriers to health care. 

M-health solutions
The use of mobile and other digital technologies represents a huge opportunity for strengthening access to health care and the delivery of health care across South Africa. Mobile phone ownership and usage is widespread among all age groups in the country, and internet penetration is increasing. Reaching out to people through their phones can therefore play an important role in raising awareness and promoting more health-focused behaviour. At the same time, through better use of technology in health facility settings, gaps and bottle-necks in the service delivery can be identified in real time and rapidly addressed. A scale-up of mobile health technologies gives companies the opportunity to demonstrate private sector leadership and contribute to tangible, positive change in the way health care is accessed and delivered in South Africa. Scaling up of m-health is in compliance with the objectives of the National Development Plan as well as the Sustainable Development Goals in South Africa. Companies that work in the field of technology also have an excellent opportunity to create shared value by contributing to the local research and innovation capacity and develop, cost effective solutions, whiclead to better a health infrastructure.

Life Science
The life science industry can be categorised in two interlinked subsectors; Biotechnology and Pharmaceuticals. South Africa has the largest life science market on the African continent, at approx. USD 3.2 billion. Leading to the continent’s largest healthcare market valued at approx. USD 28.1 billion. Further to this, the South African prescription drug, generic drug and OTC drug markets are all projected to show considerable growth up to 2023.

(Source: World Bank, WHO).

Target group and incentives

Dr. Zwelini Mkhize

Dr. Zwelini Mkhize

Minister of Health South Africa

The successful implementation of the NDOH flagship mHealth initiative, MomConnect, saw a tremendous response of pregnant mothers being registered via a mobile platform and receiving an SMS that provides appropriate information and advice throughout their stages of pregnancy. It also provided the pregnant mothers an opportunity to being active participants in monitoring the quality of health service they received at healthcare facilities. However, this process could not have been possible without acknowledging the fact that the penetration of mobile technology and access to mobile phones, in South Africa, continues to grow apace with the investment to infrastructure and connectivity being leveraged mainly through private sector investment

A. Motsoaled

(Former) Minister of Health South Africa

The eHealth strategy defines mHealth as a subsidiary of eHealth, which includes applications to provide health education and awareness; facilitate remote data collection and remote monitoring of health programme implementation; communication and training for healthcare workers; disease and epidemic outbreak tracking; and diagnostic and treatment support. According to the International Telecommunication Unit (ITU), South Africa has over 76 million mobile phone subscribers, an average of 146 mobile cellphone subscriptions per 100 persons, and 75% of mobile phone owners – being in low-income groups – are 15 years or older. Through the use of mobile phone technology, mHealth is considered a catalyst in the strengthening of health systems and has the potential to transform the health service delivery within South Africa, whilst creating a socio-economic impact by improving the effectiveness and efficiency of care.

In compliance with the national and local healthcare strategy, this business delegation targets companies with solutions in the following areas: m-health, m-tech, medtech, tele-health, edtech, medical care and medical equipment areas:

 

  1. Emergency response systems (e.g. road traffic accidents, emergency obstetric care).
  2. Disease surveillance and control (e.g. Malaria, HIV/AIDS, TB, Avian Flu, chronic diseases).
  3. Human resources coordination, management, and supervision.
  4. Synchronous and asynchronous mobile telemedicine diagnostic and decision support for clinicians at point-ofcare. ‘
  5. Remote patient monitoring and clinical care.
  6. Health extension services, health promotion, and community mobilization.
  7. Health services monitoring and reporting
  8. Health-related m-learning for the general public
  9. Training and continuing professional development for health care workers.

Day 1:
Wednesday, MArch 24th
Dialogue with government and site visits   

 

  • 8.30 – 9.30: Joint breakfast with Danish Health Minister and organisers
  • 10.00 – 12.00: Roundtable discussion with the South African Health Minister + Q&A
  • 12.00 – 13.00: Networking lunch 
  • 13.00 – 14.30: Transport to site visits
  • 14.30 – 16.00:
    • Track 1: Visit to hospital / clinic
    • Track 2: Visit to m-health company
    • Track 3: Visit to medical producer / research institution   
  • 16.00 – 17.00: Group photo at cultural site .  
  • 17.00 – 18.00: Transport to hotel
  • 18.00 – 20.00: Rest time at hotel 
  • 20.00 – 22.30: VIP Dinner hosted by the Ministers   

Day 2:
Thursday, March 25th
B2B-matchmaking                                                                                       
   

  • 8.30 – 9.30: Joint breakfast with Danish Health Minister and organisers
  • 9.30 – 11.30: B2B-matchmaking session 1
  • 12.00 – 13.00: Networking lunch 
  • 13.00 – 16.00: B2B-matchmaking session 2   
  • 16.00 – 17.00: Resttime at hotel    
  • 17.30 – 22.30: Cultural evening (tba) 

Day 3:
Friday, March 26th
VIP guest and individual company meetings

 

  • 8.30 – 9.30: Joint breakfast with Danish Health Minister and organisers
  • 9.30 – 11.00: VIP guest speaker (tba)
  • 11.00 – 15.00: Individual programme
    • Track 1: Individual company meetings (upon request facilitated by AFRICA INNOVATION NETWORK®)
    • Track 2: Cultural sightseeing (tba)
  • 17.00: Check out / departure 

Participating experts and excellencies

Minister of Health,
Magnus Heunicke
The Ministry of Health of Denmark

CEO, Brian Mikkelsen
bmk@danskerhverv.dk

CEO, Flemming Sørensen
fls@africainnovationnetwork.com

CEO, Natasha Friis Saxberg
nfs@itb.dk