MARCH 23rd, 2017

Sales, Sourcing and Distribution in Africa

We welcome you to this AFRICA INNOVATION NETWORK seminar in Copenhagen about sales, sourcing and distribution in Africa.

Under the heading “Sales, Sourcing and Distribution in Africa” this AFRICA INNOVATION NETWORK seminar will focus on how companies sell, source and distribute their products in Africa and the penetration strategy behind.

Target group

This seminar target companies from all sectors that offer goods, products, concepts and solutions for the African B2B and B2C segment.



2.00 pm: Registration

2.10 pm: Welcome and presentation of the programme

2.25 pm: Company Case: Froosh (DK)
Group Communication & public Affairs Director
Mrs. Anna Hagemann Rise
– Our business strategy in Africa
– The value of local presence in Africa
– Do´s and don´ts

3.25 pm: Company Case: AKK (S)
Sourcing and Trading Director Mr. Henrik Vingaard
– Our business strategy in Africa
– Sourcing in Africa
– Do´s and don´ts 

4.30 pm: Company Case: COFFEEPRINT (DK)
Founder / CEO, Mr. Daniel Halalla
– Our business strategy in Denmark and Africa
– How we sourcing in Africa
– How we distribute and sell
– Do´s and don´ts 

5.30 pm: Panel discussion
w/ All

6.00 – 7.00 pm: Networking, light dinner including wine and beer will be served.

Coffee, water and snacks will be served during the seminar as we will have many networking breaks enabling you to discuss and share experiences.


Is an independent swedish company with offices in Stockholm, Copenhagen, Helsinki, Oslo & Tokyo. Froosh´s business is fruit: Froosh is designed to give consumers in the nordic countries a convenient, delicious and healthy way to get more fruit into their diet and make it a little easier to live a healthy life. Froosh create their own recipes: squeezing, pressing and mashing lots of top quality fruit into the glass bottles and paper cans. Froosh is 100% fruit it’s delicious and contain lots of great stuff but also because tropical fruit farming offers a source of income and a way out of poverty for millions of families in developing countries.

AAK refines vegetable oils for specialised products which meet our customers’ high requirements. In partnership with its customers, AAK develops leading global positions with a high level of profitability. AAK should be the first choice for customers whose production relies on high value-adding vegetable oils. This is what has made AAK the world’s leading producer of speciality vegetable fats. The products are used as substitutes for dairy fat and cocoa butter, as transfree solutions for fillings for chocolate and confectionery products, as well as by the cosmetics industry. Raw materials are obtained from areas such as Asia and West Africa. AAK is committed to sustainable development and is a founder of RSPO, Roundtable for Sustainable Palm Oil, and GreenPalm Ltd. Through these initiatives, AAK has contributed to the natural extraction of palm oil through natural agricultral development without ruthless exploitation.

AAK is organised in three business areas; Food Ingredients, Chocolate & Confectionery Fats and Technical Products & Feed. The cosmetics unit, which is part of Chocolate & Confectionery Fats, is a rapidly-growing operation

CºFFEEPRINT provides gourmet coffee, imported directly with no middlemen from southern Ethiopia. Coffeeprint roast the coffee in fx. Copenhagen. As a social enterprise, CºFFEEPRINT reinvest the surplus in development activities in south Ethiopia. CºFFEEPRINT´s business model is called Impact Trade, where they believe in creating impacts through sustainable developments and projects. See some of their (school and sport projects here:

Thursday, March 23rd, 2017 at 2.00 pm

Mogens Dahls Koncertsal
Snorresgade 22, 2300  Copenhagen S. Denmark.

Members: Free of charge

Non-members: EURO 350 (ex. VAT) each person

Please register at:




  • You get knowledge about local sourcing of local raw materials and processing

  • You get valuable information about how companies sell and distribute products and services in Africa

  • You will learn how other companies are doing successfully business in Africa

  • Start an ongoing networking journey with both the African diplomatic level and other companies operating in Africa