Seminar February 22nd, 2018 in Stockholm

How to do successful business in Africa, seminar February 22nd, 2018 in Stockholm

We welcome you to this kick off AFRICA INNOVATION NETWORK seminar “How to do successful business in Africa” in Stockholm.

This seminar will focus on how companies can optimize the business operations in Africa by focusing on the African business culture. No matter if you start a business, sell, produce and/or distribute your products, concepts and services through agents in Africa, you can benefit your business massively by understanding the African business culture. We will present insights from Nordic companies that each and all have started successful business in Africa and how they have managed to focus on the local business culture and build up relevant network in Africa.

Focus will be on how to establish relevant relations and networks when investing in Africa:

  • The significance of relations and networks in an African context
  • How do networks work in African societies?
  • The importance of stakeholder analysis and how to engage the right stakeholders
  • How to expand your business through networking and personal relations and the importance of building credibility and trust
  • How the companies (from any sector) manage to do successful business in Africa

Target group

This seminar target companies from all sectors that offer goods, products, concepts and solutions to the African market, as well as companies that are looking at Africa as a new market. African diplomats to the Nordic countries will also be present at the seminar and you´ll have an excellent opportunity to mingle with the diplomatic level as well. We also invite funding and finance institutions to this seminar.


1.00 pm: Registration

1.10 pm: Welcome and presentation of the programme (
CEO, Mr. Flemming Sørensen 
– Warm up quiz

1.30 pm: Company case 1: DSV Air & Sea ( 
Regional Director, Mr. Henrik Nielsen 
– How to overcome logistical challenges in Africa
– How to integrate multiple business cultures in “one” model
– Do´s and don´ts

2.30 pm: Company Case 2: Red Flash Mobile (
CEO, Hans Becker
– Transfer of Swedish technology and knowledge to Africa
– Scaling in Africa

3.15 pm: Swedfund
Director Business development and Communication, Mrs. Karin Kronhöffer
– How to invest in Swedish companies doing business in Africa

4.00 pm: Company case 3: Map Project
CEO, Founder,
Karoline Beronius
– Why there is a need for addresses in Africa
– Doing business in Africa: Business model, technology, partnerships
– Challenges and opportunities

5.00 pm: Company case 4: danishknowhow (
Managing Director, Mr. Anders Frigaard

– Entrepreneurship in the agribusiness in Africa
– Sustainable learning and capacity building of local farmers in Africa

5.30 – 6.00 pm: Networking
None-alcoholic drinks, wine and beer will be served.

Coffee, water and snacks will be served during the seminar as we will have many networking breaks enabling you to discuss and share experiences.

Video: CEO & Founder, Mrs. Karoline Beronius, Map Project

Video: CEO, Mr. Hans Becker, Red Flash Mobile

Address your agenda:

Would you like to book a one-to-one meeting with the African ambassadors or diplomats during the seminar?
Send us an email and indicate your African country of interest including agenda / topic to be discussed: 

Video: Regional Director, Mr. Henrik Nielsen, DSV Air & Sea



DSV Air & Sea (
DSV is a global supplier of transport and logistics services with offices in more than 80 countries. With an international network of partners and agents, DSV offer transport and logistics solutions worldwide, which make DSV a truly global player. DSV is listed on NASDAQ and included in the Index as one of the 20 most actively traded shares. Over the past years, DSV has carried out a number of acquisitions, the most important ones being Samson Transport, DFDS Dan Transport, Bachmann, Frans Maas, ABX LOGISTICS and latest UTi Worldwide Inc. DSV employ more than 8000 people in Africa.

Red Flash (
Red Flash is a Smart City tech company that radically changes how cities in emerging markets operate by digitizing the informal sector. Their overall goal is to make cities more financially sustainable, transparent and data driven. By introducing Red Flash´s cloud based fintech-solution, new digital finance services such as micro insurance, digital payments and micro loans are also introduced to the underserved informal. The next step is to further expand the concept in Senegal and to enter new countries in West- and Southern Africa.

Swedfund (
Swedfund offer risk capital and support for business establishment in growth markets in Africa in terms of partnerships as well as partial financing, and mainly through equity and loans. Swedfund´s financing programme “Swedpartnership” supports small and medium-sized Swedish companies to enable collaboration with companies in Africa.

Map project (
Many African countries still lack a countrywide address infrastructure to enable effective communication between individuals, governments, organisations and businesses. Sweden has one of the most developed addressing systems in the world and this provides an important basic infrastructure for society. Inspired by this structure and organisation, the Map Project set out to develop a global solution to speed up addressing where this infrastructure is not yet available.

danishknowhow (
danishknowhow® develop and implement agri-business projects in Africa. danishknowhow use entrepreneurship spirit from Danish farmers, to give young people in developing countries a better life, by helping them to start their own agri-business and to make money. danishknowhow offer investment opportunities and capacity building, to create commercial sustainable agri-business with a significant social impact


Thursday, February 22nd, 2018 at 1.00 pm – 6.00 pm

Radisson Blu, Waterfront
Nils Ericsons Plan 4 111 64 Stockholm 

Members: Free of charge

Non-members: EURO 350 (ex. VAT) each person

Please register at:



  • You get knowledge about how companies produce and sell their products to the B2B and B2C segment in Africa through understanding the African business culture

  • You will learn how other companies are doing successfully business in Africa

  • Start an ongoing networking journey with both the African diplomatic level and other companies operating in Africa