SMART TOURISM – How to do business in the tourism industry in Africa, September 7th – 2017

We welcome you to this AFRICA INNOVATION NETWORK seminar in Copenhagen about how to do business in the tourism industry in Africa.

Under the heading “how to do business in the tourism industry in Africa” this AFRICA INNOVATION NETWORK seminar will focus on how companies partner, penetrate and do business in the value chain of the service and tourism industry i Africa.

Target group

This seminar target companies that are doing – or would like to do – business in the service and tourism industry in Africa.





1.00 pm: Registration

1.20 pm: Welcome and presentation of the programme

1.30 pm: Denmark in Africa
Minister for Development Cooperation, Fr. Ulla Tørnæs
The Ministry of Foreign Affairs of Denmark
– Denmark´s role and ambition in Africa

PhD Fellow, University of Southern Denmark, Mrs. Tanja Nielsen
Department of Design and Communication
– Big data and smart solutions in the Tourism industry in Africa

3.15 pm: Company Case: Limpopo Travel A/S
CEO, Partner, Mrs. Tina Jeppesen
– Our business strategy in Africa
– How we operate in Africa
– Our travel programme and how we operate with local partners
– Do´s and don´ts

3.50 pm:Making Africa Work”
Former President of Nigeria, Chief Obasanjo
Director, Brenthurst Foundation, South Africa Mr. Greg Mills
– Improving Africa´s capacity for economic growth and job creation

4.30 pm: Company Case: Nordic Hotels, Nigeria
Co-owner, Mr. Jonas Schwarz Lausten
– Our business strategy in Africa
– Sourcing and trading in Africa
– Do´s and don´ts 

5.10 pm: Address the delegates/diplomats
– Companies and participants can ask questions to the delegates and diplomacy
w/ All

5.30 – 6.00 pm: Networking, wine and beer will be served.

Coffee, water and snacks will be served during the seminar as we will have many networking breaks enabling you to discuss and share experiences.

How can big data become an advance in the tourism industry in Africa?
How do you do sustainable and innovative business as a tour operator in Africa?
You´ll get inspiration cases and activities from East, West, South and North Africa
Watch the speakers presentation in the videos below:


Tanja Nielsen
Tanja Nielsen is currently Ph.d. fellow at University of Southern Denmark. Although Tanja is working with Big Data in Smart Tourism, the research itself is not about data mining and algorithms – it is about people and human-centred design. More specifically how we think as a business, impacts of data trends and who we engage with in innovative design processes. Tanja explores what it is that Big Data and Design Thinking can learn from each other, and how the interplay between the two can accelerate product and service innovations. Tanja finds inspiration in debates about technology trends and digital innovations in tourism. Her favorite way of conducting research is problem-based with involvement of practitioners and professionals.

Nordic Hotels, Nigeria (
Nordic Hotel and Nordic Villa are two Scandinavian styled boutique hotels in Abuja, the capital of Nigeria. In 2011 three Danish business men and their Nigerian business partner decided to open a boutique hotel that focused on good service and design. Since then they have opened another hotel and they’ve been awarded several time with TripAdvisor’s prestigious Traveler’s Choice Award and Certificate of Excellence. When staying at Nordic Hotels, guests can expect more than just accommodation as the hotels have frequent art exhibitions with prominent Nigerian artists, wine tastings, talks etc. It’s all a part of what they call the #nordicfeeling.

Limpopo Travel (
Limpopo Travel & Diana Hunting Tours – which today are one and the same company – are built on more than four decades of experience in the hunting travel industry. Diana Hunting tours was founded in Svendborg in Denmark back in 1974 by the internationally known figure in the hunting tour industry, Jan Krossteig, who still is shareholder and chairman of the concern. Over the years Limpopo Travel has grown into the world’s largest hunting travel office, with hunting partners in more than 39 counties and customers from around the world.

Sub-Saharan Africa faces three big inter-related developments over the next generation. It will double its population to two billion by 2045. By then more than half of Africans will be living in cities. This group of mostly young people will be connected with each other and the world through mobile devices. Properly harnessed and planned for, these developments could be tremendously positive forces for change. However, without economic growth and jobs, rapid urban growth could prove a political and social catastrophe. Old systems of patronage and of muddling through will not be able to meet the demands of such population growth rates. Instead, if leaders want to continue in power, they will have to promote economic growth in a much more dynamic manner. Introduction to their new book: Making Africa Work. The book is a first-hand account of a rapidly changing region and is a handbook for ensuring growth beyond commodities and creating jobs across the continent; it is a book short on the past and long on the future.

Thursday, September 7th, 2017 at 1.00 pm – 6.00 pm

Radisson Blu Scandinavia Hotel, 
Amager Boulevard 70, 2300  Copenhagen S. Denmark.

Members: Free of charge

Non-members: EURO 350 (ex. VAT) each person

Please register at:




  • You get knowledge about how companies operate in the tourism and service industry in Africa

  • You will learn how other companies are doing successfully business in Africa

  • Start an ongoing networking journey with both the African diplomatic level and other companies operating in Africa