Seminar February 8th, 2018 in Copenhagen

Business opportunities in the FMCG industry in Africa, Seminar February 8th in Copenhagen

We welcome you to this seminar “Business in the FMCG industry in Africa” in Copenhagen, February 8th in Copenhagen.

This seminar will focus on how companies can sell and distribute their fast mover consumer goods (FMCG) products in Africa. We are pleased to welcome the Danish company CO-RO, a global provider of fruit-based soft drinks and well-known brands such as Suntop, Sunquick, and Sun Cola. CO-RO has their eyes fixed on Africa with a recent large investment in production facilities with a strong local partner onboard. We will present insights from Nordic companies that each and all have started (are doing) successful business in the FMCG industry in Africa and how they have managed to keep focus on the business strategy in a local context.

Target group

This seminar target companies from all sectors that offer goods, products, concepts and solutions to the African market, as well as companies that are looking at Africa as a new market. Especially companies that are investing (or intend to to) in Africa as well as companies in the FMCG sector. African diplomats to the Nordic countries will also be present at the seminar and you´ll have an excellent opportunity to mingle with the diplomatic level as well. We also invite funding and finance institutions to this seminar.


1.00 pm: Registration

1.10 pm: Welcome and presentation of the programme (
CEO, Mr. Flemming Sørensen
– Facts and data in the FMCG industry in Africa

1.45 pm: Company case 1: CO-RO (  
CEO, Mr. Søren Holm Jensen  
– Our Strategy in Africa
– Investing in production facilities in Africa
– The way forward

3.00 pm: Company Case 2: Amalipo – SmartDuka (
CEO, Mr. Marc Bouviere
– Why Africa should be a ”must”
– How “private house” hold works
– Hands-on from start-ups to big corporations like Airtel
– Increase your success – from staff to finance.

4.00 pm: Company case 3: Impact Roasters (
CEO, Mr. Daniel Halalla
– Export and local production in Africa
– How to do business with local partners in Africa
– Impact investment in a local context

5.00 pm: Panel discussion: All

5.30 – 6.00 pm: Networking
None-alcoholic drinks, wine and beer will be served.

Coffee, water and snacks will be served during the seminar as we will have many networking breaks enabling you to discuss and share experiences.

Video: CEO, Mr. Søren Jensen, CO-RO

Video: CEO, Mr. Daniel Halalla, Impact Roasters


CO-RO A/S is a global leader in fruit drinks and home-freeze ice lollies. Our more than 1,200 employees work diligently to develop, produce and market our internationally recognized brands, Sunquick, Suntop, Suncola and Sun Lolly. CO-RO A/S was founded in 1942 and is based in Denmark with production sites in Denmark, the Middle East, Asia, and Africa. The company is owned by a trust fund.

AMALIPO – SmartDuka (
Amalipo makes local payment methods international. The platform solves the supply chain issues in trade for SME and consumers in Africa. In lack of viable solution parallel private import alone is US$ 78 billion per year. Purchase power is no longer the issue. The partners of Amalipo have +5 years direct hands-on experience in multiple African countries.

Thursday, February 8th 2018 at 1.00 pm – 6.00 pm

Radisson Blu, Scandinavia
Amager Boulevard 70
2300  Copenhagen S.  (DK)

Members: Free of charge

Non-members: EURO 350 (ex. VAT) each person

Please register at:



  • You get knowledge about how companies produce and sell their products to the FMCG and B2C segment in Africa through understanding the African business culture

  • You will learn how other companies are doing successfully business in Africa

  • Start an ongoing networking journey with both the African diplomatic level and other companies operating in Africa